Marketing automation is software that helps companies manage and monitor campaigns as well as online activities. This type of application can handle campaign management, lead scoring and lead nurturing to effectively reach the right person at the right time.
Campaign Management means that you can post out for newsletters or events and then track the number of clicks or event participation. With lead scoring, you can calculate when a lead is mature to be contacted by a seller, this can be based on activity, such as download of documents or registration to an event. Lead nurturing means that companies can set up campaigns and communications targeted to specific audiences depending on interest or participation in a particular event.
DevCore has, among other things, implemented and managed the following marketing automation applications as consultants: Apsis, HubSpot, MailChimp, Marketo, Pardot, These applications can be integrated with CRM such as Salesforce.com.